Grįžti

Utenos rajono savivaldybė

Vieningos Utenos regiono turizmo e-rinkodaros formavimas

16 March 2015 - 31 August 2015

Problem

Šiais laikais dauguma keliaujančiųjų (85 proc.) planuoja keliones internetu, todėl ypač didelis dėmesys turi būti skiriamas turizmo e-rinkodarai.

Šiandien Lietuvos turizmo sektorius nepakankamai išnaudoja e-rinkodaros galimybes, pritraukdamas turistus ir teikdamas jiems reikalingą informaciją internetinėje erdvėje. Būtina efektyvinti savivaldybių bendradarbiavimą ir kurti vieningą regiono turizmo rinkodaros strategiją.

Siekiant patobulinti esamą situaciją, Turizmo departamentas prie Ūkio ministerijos paskelbė prioritetinių turizmo plėtros regionų e-rinkodaros finansavimo priemones, kuriomis efektyviai galėtų pasinaudoti ir Rytų Aukštaitijos regionas. Mūsų projekto tikslas – padėti suformuoti bendrą viso regiono turizmo e-rinkodaros strategiją ir pateikti inovatyvias idėjas bei pasiūlymus, kurie padidintų informacijos apie kultūros ir gamtos paveldą Utenos regione sklaidą.

Project files

Vieningos Utenos regiono turizmo e-rinkodaros formavimas

Participants

Miglė Satkauskaitė

Miglė Satkauskaitė

Monika Peldavičiūtė

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